NBC Sports had a monster weekend for golf viewership, thanks to an LPGA major and a PGA Tour signature event featuring the world’s best player in a thriller.
The Travelers Championship, normally carried by CBS, was NBC’s this year for the first time and Sunday’s final round averaged 4.2 million viewers on NBC and Peacock, making it the most-watched final round of that tournament in 24 years, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.
The Travelers peaked in the 8:15 p.m. ET to 8:27 p.m. ET window as co-leaders Viktor Hovland and top-ranked Scottie Scheffler were playing the 18th hole. There were 5.6 million pairs of eyeballs tuned in at that time. Hovland would need a Monday finish to beat Scheffler in a playoff.
Meanwhile, the third major on the LPGA’s calender was on NBC, Peacock and Golf Channel, with NBC carrying the live coverage from 1 p.m. ET to 4 p.m. ET, a timeframe that included a long weather delay. When the Travelers had a weather delay of its own, NBC went back the KPMG for the conclusion of Haeran Ryu’s victory and 1.4 million viewers were watching on NBC and Peacock. That number is the highest final round for the KPMG in 21 years.
This article originally appeared on Golfweek: NBC says Travelers, KPMG Women’s each had best TV ratings in two decades
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