The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall.
The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30.
The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor Zhu Yilong and the mainland’s leading Fanxiang Drum Corp, who played the drums together during the…
The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30.
The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor Zhu Yilong and the mainland’s leading Fanxiang Drum Corp, who played the drums together during the…
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