By many metrics, the NBA Cup has been a resounding success. More than 40 million viewers tuned in for group stage games, a 90% year-over-year increase. It was the most-watched group stage in the Cup’s three seasons. Headed into the quarterfinals, the international audience for NBA Cup games had also jumped, by 10%. Factoring in the high-profile Spurs-Thunder semifinal matchup over the weekend, that number is presumably even higher.
This article originally appeared on Hoops Hype: NBA Cup group stage viewership hits 40 million, a 90% year-over-year increase
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