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The Houston Dynamo return to action from their World Cup break this week, but after a couple matches, they’ll be adding a new sponsor to their jerseys and it will be placed in a fitting spot.
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The Dynamo, who play D.C. United on Wednesday at Shell Energy Stadium, announced a multi-year partnership with Dude Wipes on Tuesday that will include adding the name of the disposable wipes brand to a spot close to where the product is most often used: The bottom of the back of the jerseys. The branding will be added in time for the Aug. 1 road match at Sporting Kansas City.
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The partnerships tagline is “Space City has Uranus covered.”
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“Dude Wipes is exactly the kind of partner we love working with: a brand that’s unapologetically authentic, knows how to make people laugh, and has built an incredibly loyal community by staying true to its personality,” Houston Dynamo FC chief revenue officer Nico Zini said in a statement released by the club. “Together, we’ll bring that same energy to our fans through creative activations, meaningful community initiatives and unforgettable matchday experiences. And as our Back of Jersey partner, it’s only fitting that Dude Wipes literally has our backs.”
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The Dynamo-Dude Wipes partnership will include signage inside Shell Energy Stadium, concourse activations and premium hospitality enhancements. The company also will be the presenting partner of Cascarita, a youth development program that offers free street-style pickup soccer events for players ages 12-18.
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As the official back-of-jersey partner for Houston Dynamo FC, we’re excited to announce that @DUDEwipes has our backs! pic.twitter.com/jEPteyyMXy
– Houston Dynamo FC (@HoustonDynamo) July 21, 2026n
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The Dynamo, who have an MD Anderson Cancer Center sponsorship on the front of their jerseys, will be one of just four MLS clubs to have a sponsor on the back of their jerseys this season. Fans who already bought a 2026 jersey will be able to get the Dude Wipes branding added by the team.
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“We’ve always believed that if you’re going to have someone’s back, you should actually have their back,” Dude Wipes co-founder Ryan Meegan said. “Houston Dynamo FC is building something exciting on and off the field, and we’re proud to become part of that journey. From the jerseys to Cascarita and everything in between, we’re looking forward to bringing a little personality while supporting a club and city that lives and breathes soccer.”
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Dude Wipes has been investing more in sports recently. It sponsors Anthony Alfredo’s car in NASCAR and also has its branding on the lower backside of every jersey in the Premier Lacrosse League.
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This article originally published at Houston Dynamo adding Dude Wipes sponsorship to a fitting spot: The backside of its jerseys.
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